eToro brand profile in the UK 2022
When it comes to neobanking and neobrokerage users, brand awareness of eToro is at 52% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eToro in the UK?
In total, 19% of UK neobanking and neobrokerage users say they like eToro. However, in actuality, among the 52% of UK respondents who know eToro, 37% of people like the brand.
What is the usage share of eToro in the UK?
All in all, 17% of neobanking and neobrokerage users in the UK use eToro. That means, of the 52% who know the brand, 33% use them.
How loyal are the customers of eToro?
Around 12% of neobanking and neobrokerage users in the UK say they are likely to use eToro again. Set in relation to the 17% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around eToro in the UK?
In May 2022, about 20% of UK neobanking and neobrokerage users had heard about eToro in the media, on social media, or in advertising over the past four weeks. Of the 52% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around eToro in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.