Starling brand profile in the UK 2022
When it comes to neobanking and neobrokerage users, brand awareness of Starling is at 71% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Starling in the UK?
In total, 27% of UK neobanking and neobrokerage users say they like Starling. However, in actuality, among the 71% of UK respondents who know Starling, 38% of people like the brand.
What is the usage share of Starling in the UK?
All in all, 22% of neobanking and neobrokerage users in the UK use Starling. That means, of the 71% who know the brand, 31% use them.
How loyal are the customers of Starling?
Around 19% of neobanking and neobrokerage users in the UK say they are likely to use Starling again. Set in relation to the 22% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Starling in the UK?
In May 2022, about 19% of UK neobanking and neobrokerage users had heard about Starling in the media, on social media, or in advertising over the past four weeks. Of the 71% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Starling in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.