Asda brand profile in the UK 2023
When it comes to grocery store customers, brand awareness of Asda is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Asda in the UK?
In total, 51% of UK grocery store customers say they like Asda.
What is the usage share of Asda in the UK?
All in all, 55% of grocery store customers in the UK use Asda.
How loyal are the customers of Asda?
Around 48% of grocery store customers in the UK say they are likely to use Asda again. Set in relation to the 55% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Asda in the UK?
In September 2023, about 36% of UK grocery store customers had heard about Asda in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was some buzz around Asda in the UK.