Vivienne Westwood brand profile in the United States 2024
When it comes to luxury fashion owners, brand awareness of Vivienne Westwood is at 35% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vivienne Westwood in the United States?
In total, 8% of U.S. luxury fashion owners say they like Vivienne Westwood. However, in actuality, among the 35% of U.S. respondents who know Vivienne Westwood, 23% of people like the brand.
What is the usage share of Vivienne Westwood in the United States?
All in all, 4% of luxury fashion owners in the United States own Vivienne Westwood. That means, of the 35% who know the brand, 11% own them.
How loyal are the owners of Vivienne Westwood?
Around 3% of luxury fashion owners in the United States say they are likely to purchase Vivienne Westwood again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Vivienne Westwood in the United States?
In March 2024, about 3% of U.S. luxury fashion owners had heard about Vivienne Westwood in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Vivienne Westwood in the United States.