Mountain Hardwear brand profile in the United States 2024
When it comes to outdoor fashion owners, brand awareness of Mountain Hardwear is at 24% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mountain Hardwear in the United States?
In total, 6% of U.S. outdoor fashion owners say they like Mountain Hardwear. However, in actuality, among the 24% of U.S. respondents who know Mountain Hardwear, 25% of people like the brand.
What is the usage share of Mountain Hardwear in the United States?
All in all, 5% of outdoor fashion owners in the United States own Mountain Hardwear. That means, of the 24% who know the brand, 21% own them.
How loyal are the owners of Mountain Hardwear?
Around 3% of outdoor fashion owners in the United States say they are likely to purchase Mountain Hardwear again. Set in relation to the 5% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Mountain Hardwear in the United States?
In March 2024, about 4% of U.S. outdoor fashion owners had heard about Mountain Hardwear in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Mountain Hardwear in the United States.