Laptop ownership by brand in South Korea 2024

We asked South Korean consumers about "Laptop ownership by brand" and found that "Samsung" takes the top spot, while "Vaio" is at the other end of the ranking.
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Laptop ownership by brand in South Korea as of March 2024

Characteristic	Share of respondents
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Number of respondents

1,488 respondents

Age group

18-64 years

Special properties

respondents who have a laptop in their household

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What brands are the laptops in your household?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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