Consumers who bought clothing in-store from 2022 to 2023 in Europe, by country

Published by
P. Smith,
Oct 19, 2023
In a 2023 survey across Europe, Portugal and Romania were the countries where the highest share of respondents (nearly 70 percent) said that they had bought an article of clothing in-store in the past 12 months. At the other end of the scale, only 39 percent of respondents in Switzerland said that they had done so.

Share of consumers who purchased clothing in-store in the previous 12 months in Europe in 2023, by country

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Number of respondents

186,889 respondents

Supplementary notes

There were a minimum of 2,000 responses for each country. For some countries it was significantly higher.
Multiple answers were possible.

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Statistics on " Apparel shopping behavior in Europe "

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Overview

5

Spending

7

Shopping behavior

6

Sustainability

8

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Topics

Apparel shopping behavior in EuropeApparel market worldwide Apparel market in the UKFast fashion in EuropeSustainable fashion worldwide
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