Switzerland: Instagram users 2024, by age and gender
As of January 2024, the majority of Instagram users in Switzerland were women, accounting for 51.8 percent of the social media platform's user base. Overall, men and women aged 25 to 34 years made up the largest user base with 14.2 percent each, followed by men aged between 18 and 24 years, with 11.9 percent. Additionally, those aged 65 years and over made up just 4.2 percent of Instagram's audience in Switzerland.