The value of the advertising technology market in Japan was estimated at 1.89 trillion Japanese yen in fiscal year 2020. The market encompasses booked advertising, search-linked advertising, operational advertising (including e-commerce), as well as performance-based advertising. It was expected to grow to 2.57 trillion yen by fiscal year 2027.
Value of the advertising technology market in Japan in fiscal year 2020 with a forecast until 2027 (in trillion Japanese yen)
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Nomura Research Institute. (December 17, 2021). Value of the advertising technology market in Japan in fiscal year 2020 with a forecast until 2027 (in trillion Japanese yen) [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1027787/japan-adtechnology-market-size/
Nomura Research Institute. "Value of the advertising technology market in Japan in fiscal year 2020 with a forecast until 2027 (in trillion Japanese yen)." Chart. December 17, 2021. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1027787/japan-adtechnology-market-size/
Nomura Research Institute. (2021). Value of the advertising technology market in Japan in fiscal year 2020 with a forecast until 2027 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1027787/japan-adtechnology-market-size/
Nomura Research Institute. "Value of The Advertising Technology Market in Japan in Fiscal Year 2020 with a Forecast until 2027 (in Trillion Japanese Yen)." Statista, Statista Inc., 17 Dec 2021, https://www.statista.com/statistics/1027787/japan-adtechnology-market-size/
Nomura Research Institute, Value of the advertising technology market in Japan in fiscal year 2020 with a forecast until 2027 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/1027787/japan-adtechnology-market-size/ (last visited May 21, 2024)
Value of the advertising technology market in Japan in fiscal year 2020 with a forecast until 2027 (in trillion Japanese yen) [Graph], Nomura Research Institute, December 17, 2021. [Online]. Available: https://www.statista.com/statistics/1027787/japan-adtechnology-market-size/