Popular cafe brands among Millennials and Gen Z South Korea 2020
According to a survey in South Korea in 2020, Starbucks was the most popular cafe brand among Millennials and Gen Z in South Korea with 61.6 brand power index (BPI) points. Starbucks scored significantly higher than its competitors across all brand factors. Paik Dabang, Ediya Coffee, and A Twosome Place ranked similarly in the thirties and formed a second-ranking tier below Starbucks.