As an attempt to expand its products and customer reach, the automobile industry in the United States has been investing in digital video advertising - in 2018 the industry spent 2.62 billion U.S. dollars on digital video ads, representing an increase of 500 million dollars from the previous year.
Automotive industry digital video advertising spending in the United States in 2017 and 2018 (in billion U.S. dollars)
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Statistics
eMarketer. (June 20, 2018). Automotive industry digital video advertising spending in the United States in 2017 and 2018 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1036656/automotive-industry-digital-video-ad-spend-us/
eMarketer. "Automotive industry digital video advertising spending in the United States in 2017 and 2018 (in billion U.S. dollars)." Chart. June 20, 2018. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1036656/automotive-industry-digital-video-ad-spend-us/
eMarketer. (2018). Automotive industry digital video advertising spending in the United States in 2017 and 2018 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1036656/automotive-industry-digital-video-ad-spend-us/
eMarketer. "Automotive Industry Digital Video Advertising Spending in The United States in 2017 and 2018 (in Billion U.S. Dollars)." Statista, Statista Inc., 20 Jun 2018, https://www.statista.com/statistics/1036656/automotive-industry-digital-video-ad-spend-us/
eMarketer, Automotive industry digital video advertising spending in the United States in 2017 and 2018 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1036656/automotive-industry-digital-video-ad-spend-us/ (last visited May 15, 2024)
Automotive industry digital video advertising spending in the United States in 2017 and 2018 (in billion U.S. dollars) [Graph], eMarketer, June 20, 2018. [Online]. Available: https://www.statista.com/statistics/1036656/automotive-industry-digital-video-ad-spend-us/