Nearly 60 percent of surveyed companies in Russia in 2019 allocated an additional budget for mobile video advertising instead of taking money from the one assumed for television ads. Approximately one third of advertsers allocated a budget for instream digital video advertising at the expense of television ad spending. One quarter of brands had a single budget to finance both TV and outstream digital video advertisements.
When planning the spend for video advertising, does your brand allocate an additional budget for this type of marketing, or do you relocate the money from the TV advertising budget?
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Data Insight (RU). (October 24, 2019). When planning the spend for video advertising, does your brand allocate an additional budget for this type of marketing, or do you relocate the money from the TV advertising budget? [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/1058736/digital-video-ad-budget-allocation-method-russia/
Data Insight (RU). "When planning the spend for video advertising, does your brand allocate an additional budget for this type of marketing, or do you relocate the money from the TV advertising budget?." Chart. October 24, 2019. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/1058736/digital-video-ad-budget-allocation-method-russia/
Data Insight (RU). (2019). When planning the spend for video advertising, does your brand allocate an additional budget for this type of marketing, or do you relocate the money from the TV advertising budget?. Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/1058736/digital-video-ad-budget-allocation-method-russia/
Data Insight (RU). "When Planning The Spend for Video Advertising, Does Your Brand Allocate An Additional Budget for This Type of Marketing, or Do You Relocate The Money from The Tv Advertising Budget?." Statista, Statista Inc., 24 Oct 2019, https://www.statista.com/statistics/1058736/digital-video-ad-budget-allocation-method-russia/
Data Insight (RU), When planning the spend for video advertising, does your brand allocate an additional budget for this type of marketing, or do you relocate the money from the TV advertising budget? Statista, https://www.statista.com/statistics/1058736/digital-video-ad-budget-allocation-method-russia/ (last visited May 09, 2024)
When planning the spend for video advertising, does your brand allocate an additional budget for this type of marketing, or do you relocate the money from the TV advertising budget? [Graph], Data Insight (RU), October 24, 2019. [Online]. Available: https://www.statista.com/statistics/1058736/digital-video-ad-budget-allocation-method-russia/