In 2018, 81.2 percent of Millennial home buyers in the United States researched their agent before working with them, whereas only 68.7 percent of Baby Boomer home buyers did the same. These home buyers engaged in at least one of the following behaviors: read online reviews, visited their website, looked up their past sales history, asked friends or family members about their experience with the agent, figured out their market knowledge, or interviewed them.
Share of home buyers who researched their agent before engaging with them in the United States in 2018, by generation
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Zillow Group. (March 19, 2019). Share of home buyers who researched their agent before engaging with them in the United States in 2018, by generation [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1063860/home-buyers-research-agent-by-generation-usa/
Zillow Group. "Share of home buyers who researched their agent before engaging with them in the United States in 2018, by generation." Chart. March 19, 2019. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1063860/home-buyers-research-agent-by-generation-usa/
Zillow Group. (2019). Share of home buyers who researched their agent before engaging with them in the United States in 2018, by generation. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1063860/home-buyers-research-agent-by-generation-usa/
Zillow Group. "Share of Home Buyers Who Researched Their Agent before Engaging with Them in The United States in 2018, by Generation." Statista, Statista Inc., 19 Mar 2019, https://www.statista.com/statistics/1063860/home-buyers-research-agent-by-generation-usa/
Zillow Group, Share of home buyers who researched their agent before engaging with them in the United States in 2018, by generation Statista, https://www.statista.com/statistics/1063860/home-buyers-research-agent-by-generation-usa/ (last visited April 25, 2024)
Share of home buyers who researched their agent before engaging with them in the United States in 2018, by generation [Graph], Zillow Group, March 19, 2019. [Online]. Available: https://www.statista.com/statistics/1063860/home-buyers-research-agent-by-generation-usa/