Russian luxury market revealed that younger generations actively used the internet for obtaining information about luxury products. Fashion magazines were ranked as the second most prominent communication channel, especially for generation X, with every fifth using it as an information source. Brand events, however, turned out to have higher relevance for millennials as of March 2018.
McKinsey's research on the Leading information channel distribution on the Russian luxury market in March 2018, by generation
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McKinsey & Company, & Double Data, & Farfetch. (June 30, 2018). Leading information channel distribution on the Russian luxury market in March 2018, by generation [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1067845/key-information-channels-about-luxury-by-age-russia/
McKinsey & Company, und Double Data, und Farfetch. "Leading information channel distribution on the Russian luxury market in March 2018, by generation." Chart. June 30, 2018. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1067845/key-information-channels-about-luxury-by-age-russia/
McKinsey & Company, Double Data, Farfetch. (2018). Leading information channel distribution on the Russian luxury market in March 2018, by generation. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1067845/key-information-channels-about-luxury-by-age-russia/
McKinsey & Company, and Double Data, and Farfetch. "Leading Information Channel Distribution on The Russian Luxury Market in March 2018, by Generation." Statista, Statista Inc., 30 Jun 2018, https://www.statista.com/statistics/1067845/key-information-channels-about-luxury-by-age-russia/
McKinsey & Company & Double Data & Farfetch, Leading information channel distribution on the Russian luxury market in March 2018, by generation Statista, https://www.statista.com/statistics/1067845/key-information-channels-about-luxury-by-age-russia/ (last visited May 13, 2024)
Leading information channel distribution on the Russian luxury market in March 2018, by generation [Graph], McKinsey & Company, & Double Data, & Farfetch, June 30, 2018. [Online]. Available: https://www.statista.com/statistics/1067845/key-information-channels-about-luxury-by-age-russia/