WeChat KOL marketing KPIs in China 2019

Published by
Lai Lin Thomala,
Jun 22, 2021
As of April 2019, the KOLs (influencers) with above 750 thousand followers on WeChat could gain an average click-through rate of ten percent from posts about a product. In general, KOL marketing campaigns generated a higher return for the beauty and clothing brands in the market.WeChat is the most popular app in China with over one billion monthly active users in 2018. Its unique e-commerce design has become ideal for companies to boost sales.

Key marketing performance indicators of a WeChat KOL (influencer) with 750 thousand followers in China as of April 2019

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Release date

April 2019

Region

China

Survey time period

as of April 2019

Supplementary notes

*The original source displays the figure as between five to ten percent. The figure presented here is the median of the range.

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Topics

Influencer/KOL marketing in ChinaSocial media in ChinaE-Commerce in ChinaLuxury marketing in ChinaShopping behavior in China
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