Top Christmas adverts in the UK in 2019, by YouTube views

The most watched Christmas advert in the UK? The Selfridges ad was the most successful with over 10 million YouTube views as of December 3, 2019. The advert envisions a Christmas for modern times but, despite the high number of views, it doesn’t seem to have gone down well with viewers.

The best Christmas advert?

Retail giants and department store chain John Lewis have stuck to their winning formula to produce an ad that is sure to warm the hearts of many as the days get colder. The John Lewis Christmas advert, which had over 9 million views as of December 2019, has become a part of British popular culture and, for many, signals the start of the run-up to Christmas.

Christmas marketing

With so much competition to win over customers in the lead up to Christmas, most high-street retailers and big-name supermarkets in the UK bring out a festive advert. And each year, they work with advertising agencies to come up with new characters and new storylines in order to boost sales and reputation.

Most successful Christmas adverts in the United Kingdom in 2019, by number of YouTube views

Number of views
Selfridges - A Christmas for modern times10,309,663
John Lewis - Excitable Edgar9,044,824
Argos - The book of dreams7,272,268
Sainsbury's - Nicholas the sweep6,034,193
Aldi - Kevin the carrot3,256,734
Very - Get more out of giving2,403,056
IKEA - Silence the critics808,220
Walkers - All Mariah Carey wants this Christmas752,707
Iceland - Magic of frozen745,224
McDonald's - Reindeer ready499,713
Asda - Let's make this Christmas extra special402,739
Boots - Gift like you get them220,194
Tesco - Delivering Christmas178,523
TK Maxx - Gift different44,176
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2019

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Political advertising in the U.S."

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.