Online sponsored ads: clicking on and buying proposed products in France 2019
This statistic represents the likelihood of clicking on online sponsored ads and buying the recommended products in France in 2019. From the respondents, 3 in 5 shoppers (63 percent) belonging to the groups Gen Z and Millennials were clicking on online advertising. The Generation X was also more likely to buy the suggested products in these advertisement, which was 15 percent more than the Baby boomers and Silent generation.