Visibility of self heating food in China 2020, by online retail platforms
In the first half of 2020, self-heating food had a trend index of 22.16 out of 100 on Pinduoduo, slightly higher than 21.79 on Tmall, Alibaba's B2C online retail platform. Self-heating meals were finished meals in a self-heating package which could be heated up by adding water to the container.