During a global 2023 survey, advertiser first-party data activation was the solution that held the greatest promise in replacing cookie-dependent solutions according to advertisers. Publishers named publisher first-party data activations as the most promising solution.
Solutions that held the greatest promise in replacing cookie-dependent solutions according to advertisers and publishers worldwide as of February 2023
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Statistics
Insider Intelligence (@ChartoftheDay_). (May 23, 2023). Solutions that held the greatest promise in replacing cookie-dependent solutions according to advertisers and publishers worldwide as of February 2023 [Graph]. In Statista. Retrieved April 28, 2024, from https://www.statista.com/statistics/1184683/solutions-replace-cookies/
Insider Intelligence (@ChartoftheDay_). "Solutions that held the greatest promise in replacing cookie-dependent solutions according to advertisers and publishers worldwide as of February 2023." Chart. May 23, 2023. Statista. Accessed April 28, 2024. https://www.statista.com/statistics/1184683/solutions-replace-cookies/
Insider Intelligence (@ChartoftheDay_). (2023). Solutions that held the greatest promise in replacing cookie-dependent solutions according to advertisers and publishers worldwide as of February 2023. Statista. Statista Inc.. Accessed: April 28, 2024. https://www.statista.com/statistics/1184683/solutions-replace-cookies/
Insider Intelligence (@ChartoftheDay_). "Solutions That Held The Greatest Promise in Replacing Cookie-dependent Solutions According to Advertisers and Publishers Worldwide as of February 2023." Statista, Statista Inc., 23 May 2023, https://www.statista.com/statistics/1184683/solutions-replace-cookies/
Insider Intelligence (@ChartoftheDay_), Solutions that held the greatest promise in replacing cookie-dependent solutions according to advertisers and publishers worldwide as of February 2023 Statista, https://www.statista.com/statistics/1184683/solutions-replace-cookies/ (last visited April 28, 2024)
Solutions that held the greatest promise in replacing cookie-dependent solutions according to advertisers and publishers worldwide as of February 2023 [Graph], Insider Intelligence (@ChartoftheDay_), May 23, 2023. [Online]. Available: https://www.statista.com/statistics/1184683/solutions-replace-cookies/