Spain: leading social media and apps among Millennials 2023

Published by
Tiago Bianchi,
Jul 21, 2023
According to a survey run in Spain in March 2023, 86 percent of Millennial respondents used WhatsApp, making it the most popular social media platform in the country among that population group. Facebook, Instagram, and YouTube followed closely, with an audience reach of 75 percent, 74 percent, and 73 percent respectively.

Most popular social networks and apps among Millennials in Spain as of March 2023

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Release date

May 2023

Region

Spain

Survey time period

March 2023

Number of respondents

87 respondents

Age group

25-40 years

Special properties

Millennial social media users

Method of interview

Computer-assisted web interviews (CAWI)

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Spanish
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