Leading reasons for utilizing online travel agencies in Japan 2023
Rakuten Insight in June 2023 in Japan, 87 percent of online travel agency users stated that they utilized it because of the convenience and ease of use that online travel booking provided them with. The survey found this to be the most common motivation to utilize online travel agencies by respondents in Japan, followed by the incentives presented through special offers of trips booked online.
According to a survey on usage penetration of online travel agencies conducted by