Marketers who thought that influencer marketing had a better ROI worldwide 2020

Published by
Valentina Dencheva,
Jan 6, 2023
During a survey carried out in 2020 among marketers from Germany, United Kingdom and the United States, 60 percent of respondents said they believed influencer marketing had a better return on investment (ROI) than traditional advertising.

Share of marketers who thought that influencer marketing had a greater ROI than traditional advertising in Germany, the United Kingdom, and the United States as of August 2020

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

November 2020

Region

Germany, United Kingdom, United States

Survey time period

August 2020

Number of respondents

756 respondents

Supplementary notes

* Calculated by Statista.
The survey was carried out via online surveys, interviews, and focus groups.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Influencer marketing in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Influencer marketing in the United States

Overview

7

Budget & costs

5

Doing business

8

Market leaders

7

Spotlight: TikTok influencer marketing

8

Consumer perspective

8

Further related statistics

4

Further Content: You might find this interesting as well

Statistics

Topics

Influencer marketing in ItalyInfluencer marketing in EuropeInfluencer marketing in FranceDigital marketing in ItalyInfluencer marketing in Sweden
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu