Reasons for not buying a product endorsed by influencers in Taiwan 2023
Rakuten Insight in May 2023, about 67 percent of respondents from Taiwan who had followed influencers but did not follow the purchase call from the influencer endorsement said that they were clear they did not really need the endorsed items. The same survey found that a majority of Taiwanese respondents had purchased the products endorsed by an influencer.
According to a consumer survey conducted by