Rakuten Insight in May 2023, 92 percent of respondents aged 16 to 24 years old from the Philippines stated that they follow an influencer on social media. An average of 88 percent of the total respondents were following a social media influencer.
According to a survey on social media influencers conducted by Share of people who followed influencers on social media in the Philippines as of May 2023, by age group
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Share of people who followed social media influencers Vietnam 2023
- Premium Statistic Products bought based on influencers' endorsement Philippines 2023
- Premium Statistic Type of influencers whose endorsed products were purchased by people in Vietnam 2023
- Premium Statistic Products bought based on influencers' endorsement Philippines 2023, by age
- Premium Statistic Products purchased by consumers based on influencer endorsement in Vietnam 2023
- Premium Statistic Willingness to buy collaboration products between influencers and brands Vietnam 2023
- Premium Statistic Products bought based on influencer endorsement Indonesia 2023
- Premium Statistic Share of people who followed social media influencers Thailand 2023
- Premium Statistic Impact of social media influencers on purchasing Thailand 2023
- Premium Statistic Influencer type that consumers purchased endorsed products Thailand 2023
About the region
10
- Premium Statistic Monthly internet user share of Facebook Philippines Q3 2019-Q3 2023
- Premium Statistic Meta's advertising audience Philippines 2024, by age and gender
- Premium Statistic Facebook adverts clicked Philippines 2021, by gender
- Premium Statistic Facebook activity frequency Philippines 2021, by type
- Premium Statistic Most popular platform channel used by beauty influencers Philippines 2019
- Premium Statistic Social media impact on political views Philippines 2018, by region
- Premium Statistic Number of Twitter users Philippines 2014-2019
- Premium Statistic Twitter reach Philippines 2014-2019
- Premium Statistic Most used social media platforms Philippines Q3 2023
- Premium Statistic Advertising reach of Instagram Philippines 2024, by gender
Other regions
10
- Premium Statistic Share of people who purchased a product due to influencer endorsement Vietnam 2023
- Premium Statistic Type of purchased influencer-endorsed products Thailand 2023
- Premium Statistic Share of people who follow social media influencers Japan 2023
- Premium Statistic Leading Instagram profiles in India 2023, by followers
- Premium Statistic Major Instagram influencers in the United Arab Emirates by quality followers 2019
- Premium Statistic Leading Instagram influencers in Australia by engagement rate 2019
- Premium Statistic Leading influencer on Instagram in UAE by engagement rate 2019
- Premium Statistic Engagement rates among global IG influencers 2022-2023, by profile size
- Premium Statistic Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
- Premium Statistic Consumer behavior on social networks in China 2012
Related statistics
10
- Premium Statistic Estimated online advertising expenditure Philippines 2023, by subcategory
- Premium Statistic Advertising audience of Snapchat Philippines 2024, by gender
- Premium Statistic Gender distribution of advertising audience of LinkedIn Philippines 2024, by gender
- Premium Statistic Advertising reach of Facebook Philippines 2024, by gender
- Basic Statistic Most popular YouTube channels Philippines 2023, by video views
- Premium Statistic Devices used to access Facebook Philippines 2021, by type
- Basic Statistic Social media user penetration Philippines 2017-2029
- Premium Statistic Advertising audience in Twitter Philippines 2021, by gender
- Premium Statistic Popular make-up products of local brands based on Instagram likes Philippines 2020
- Premium Statistic Views on hacking of their online accounts Philippines 2020
Further Content: You might find this interesting as well
Statistics
Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in the Philippines as of May 2023, by age group [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/
Rakuten Insight. "Share of people who followed influencers on social media in the Philippines as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/
Rakuten Insight. (2023). Share of people who followed influencers on social media in the Philippines as of May 2023, by age group. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in The Philippines as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/
Rakuten Insight, Share of people who followed influencers on social media in the Philippines as of May 2023, by age group Statista, https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/ (last visited May 21, 2024)
Share of people who followed influencers on social media in the Philippines as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/