COVID-19 impact on OTT engagement India 2020-2021, by genre
Between January 2020 and January 2021, research showed increased engagement shares for over-the-top video original content and movies, along with television soaps. With the onset of the coronavirus (COVID-19) pandemic, a number of movies released on OTT platforms, specifically Disney+ Hotstar and Amazon Prime Videos. Regional platforms' offering of local language content also saw a boost during the same period.