According to a July 2020 study, roughly half of the surveyed travelers worldwide used the web as a source of inspiration for vacations. Meanwhile, talking to friends and family was a source of inspiration for 36 percent of respondents, and 16 percent of the survey sample used celebrity and influencer social media channels.
Sources of vacation inspiration preferred by travelers worldwide as of July 2020
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Booking.com. (October 20, 2020). Sources of vacation inspiration preferred by travelers worldwide as of July 2020 [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/1239121/main-sources-of-vacation-inspiration-worldwide/
Booking.com. "Sources of vacation inspiration preferred by travelers worldwide as of July 2020." Chart. October 20, 2020. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/1239121/main-sources-of-vacation-inspiration-worldwide/
Booking.com. (2020). Sources of vacation inspiration preferred by travelers worldwide as of July 2020. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/1239121/main-sources-of-vacation-inspiration-worldwide/
Booking.com. "Sources of Vacation Inspiration Preferred by Travelers Worldwide as of July 2020." Statista, Statista Inc., 20 Oct 2020, https://www.statista.com/statistics/1239121/main-sources-of-vacation-inspiration-worldwide/
Booking.com, Sources of vacation inspiration preferred by travelers worldwide as of July 2020 Statista, https://www.statista.com/statistics/1239121/main-sources-of-vacation-inspiration-worldwide/ (last visited May 04, 2024)
Sources of vacation inspiration preferred by travelers worldwide as of July 2020 [Graph], Booking.com, October 20, 2020. [Online]. Available: https://www.statista.com/statistics/1239121/main-sources-of-vacation-inspiration-worldwide/