Social networking services (SNS) accounted for 41.8 percent of the expenditures on social advertising in Japan in 2023, while video sharing made up a smaller share. During that year, the total expenses on social advertising amounted to 973.5 billion Japanese yen.
Distribution of expenditure on social advertising in Japan in 2023, by ad category
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Dentsu. (March 12, 2024). Distribution of expenditure on social advertising in Japan in 2023, by ad category [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1243001/japan-social-advertising-expenditure-share-by-ad-category/
Dentsu. "Distribution of expenditure on social advertising in Japan in 2023, by ad category." Chart. March 12, 2024. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1243001/japan-social-advertising-expenditure-share-by-ad-category/
Dentsu. (2024). Distribution of expenditure on social advertising in Japan in 2023, by ad category. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1243001/japan-social-advertising-expenditure-share-by-ad-category/
Dentsu. "Distribution of Expenditure on Social Advertising in Japan in 2023, by Ad Category." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1243001/japan-social-advertising-expenditure-share-by-ad-category/
Dentsu, Distribution of expenditure on social advertising in Japan in 2023, by ad category Statista, https://www.statista.com/statistics/1243001/japan-social-advertising-expenditure-share-by-ad-category/ (last visited May 16, 2024)
Distribution of expenditure on social advertising in Japan in 2023, by ad category [Graph], Dentsu, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1243001/japan-social-advertising-expenditure-share-by-ad-category/