Ad spend distribution in automobile brand industry in China 2020, by car price
In 2020, more than 60 percent of the car advertising expenditures were spent on middle-class cars in the price range from 120 to 400 thousand yuan in China. In comparison, higher-class automobiles in the price range from 400 to 800 thousand yuan only made up about 13.1 percent of the total ad expenditures.