As of March 2021, the ideal title length for a video hosted on YouTube.com appeared to be between six and 10 words, as roughly 54 percent of the top search results available on the platform presented this characteristic. Roughly 27 percent of the videos featured among the top results after a search on the platform had titles of five words or less, while titles with more than 15 words tended to score poorly in the search results ranking.
Distribution of leading search results on YouTube as of March 2021, by number of words in the title
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Semrush. (August 2, 2021). Distribution of leading search results on YouTube as of March 2021, by number of words in the title [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1256148/youtubecom-top-search-results-distribution-title-length/
Semrush. "Distribution of leading search results on YouTube as of March 2021, by number of words in the title." Chart. August 2, 2021. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1256148/youtubecom-top-search-results-distribution-title-length/
Semrush. (2021). Distribution of leading search results on YouTube as of March 2021, by number of words in the title. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1256148/youtubecom-top-search-results-distribution-title-length/
Semrush. "Distribution of Leading Search Results on Youtube as of March 2021, by Number of Words in The Title." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1256148/youtubecom-top-search-results-distribution-title-length/
Semrush, Distribution of leading search results on YouTube as of March 2021, by number of words in the title Statista, https://www.statista.com/statistics/1256148/youtubecom-top-search-results-distribution-title-length/ (last visited May 21, 2024)
Distribution of leading search results on YouTube as of March 2021, by number of words in the title [Graph], Semrush, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1256148/youtubecom-top-search-results-distribution-title-length/