E-grocery penetration rates have increased across all income cohorts in the United States between February 2020 and February 2021. During the 26 weeks ending February 20, 2021, shopper adoption of e-commerce was around 7.5 percent for the high-income cohort, versus 4 percent for the low-income cohort.
Online grocery penetration rates in the United States in 2020 and 2021, by income cohorts
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IRI. (March 26, 2021). Online grocery penetration rates in the United States in 2020 and 2021, by income cohorts [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1256461/online-grocery-penetration-rates-by-income-us/
IRI. "Online grocery penetration rates in the United States in 2020 and 2021, by income cohorts." Chart. March 26, 2021. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1256461/online-grocery-penetration-rates-by-income-us/
IRI. (2021). Online grocery penetration rates in the United States in 2020 and 2021, by income cohorts. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1256461/online-grocery-penetration-rates-by-income-us/
IRI. "Online Grocery Penetration Rates in The United States in 2020 and 2021, by Income Cohorts." Statista, Statista Inc., 26 Mar 2021, https://www.statista.com/statistics/1256461/online-grocery-penetration-rates-by-income-us/
IRI, Online grocery penetration rates in the United States in 2020 and 2021, by income cohorts Statista, https://www.statista.com/statistics/1256461/online-grocery-penetration-rates-by-income-us/ (last visited May 15, 2024)
Online grocery penetration rates in the United States in 2020 and 2021, by income cohorts [Graph], IRI, March 26, 2021. [Online]. Available: https://www.statista.com/statistics/1256461/online-grocery-penetration-rates-by-income-us/