YouTube influencer media value in the U.S. & Canada 2020
In the last quarter of 2020, the YouTube influencer media value (IMV) of brands and companies from tech, gaming, food & drink, beauty, and fashion industries that activated YouTube campaigns with sponsored content achieving at least 10,000 views stood at 208.44 million U.S. dollars. The IMV for the entire 2020 across all industries amounted to 1.11 billion U.S. dollars.