OTT subscribers based on bingeable content worldwide 2021, by country
Majority of users found the availability of binge-worthy content a very important motivation to subscribe to an over-the-top (OTT) streaming service regardless of their country, according to a survey from September 2021. In Italy, for example, two-thirds of respondents stated that bingeable content was very important, whereas only nine percent said that this factor was not important at all in their decision to subscribe to a certian OTT service.