IPL's leading TV advertisers India 2023
The latest season of the Indian Premier League in 2023 saw the addition of 88 new advertisers. Of all the advertisers, Sporta Technologies was in the lead with 12 percent of advertising volume, followed by K.P. Pan Foods. Other leading advertisers included Bharti Airtel, Parle Biscuits, and Vishnu Packaging with all five accounting for about 40 percent of the total advertising volume during the tournament.