Quality perception of bank brands in Kenya 2022
biggest banks in Kenya, concentrating the largest bank assets in 2021.
Kenya Commercial Bank (KCB) was perceived the leading brand representing good quality among bank institutions in Kenya as of May 2022. Around 74 percent of the survey's respondents rated KCB as a good quality institution. Equity Bank followed, attracting the same perception of 71 percent of the respondents. KCB and Equity Bank are the