Leading offline news brands in Kenya 2022, by weekly reach
Citizen TV had the highest weekly reach among offline news sources in Kenya, according to a survey conducted at the beginning of 2022. Over 70 percent of the surveyed population consumed news through the television channel. Moreover, around 55 percent of the respondents watched KTN News, including KTN Home. A similar share (54 percent) mentioned accessing news through the Daily Nation newspaper.