Rakuten Insight on online shopping behavior in India conducted in June 2022, 52 percent of consumers preferred to shop in physical stores as they can inspect the products before buying them. In comparison, 27 percent of consumers discontinued online shopping to support local brick-and-mortar shops.
According to a survey by Reasons to discontinue online shopping in India as of June 2022
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Rakuten Insight. (July 19, 2022). Reasons to discontinue online shopping in India as of June 2022 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1324803/india-reasons-to-discontinue-online-purchasing/
Rakuten Insight. "Reasons to discontinue online shopping in India as of June 2022." Chart. July 19, 2022. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1324803/india-reasons-to-discontinue-online-purchasing/
Rakuten Insight. (2022). Reasons to discontinue online shopping in India as of June 2022. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1324803/india-reasons-to-discontinue-online-purchasing/
Rakuten Insight. "Reasons to Discontinue Online Shopping in India as of June 2022." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324803/india-reasons-to-discontinue-online-purchasing/
Rakuten Insight, Reasons to discontinue online shopping in India as of June 2022 Statista, https://www.statista.com/statistics/1324803/india-reasons-to-discontinue-online-purchasing/ (last visited May 11, 2024)
Reasons to discontinue online shopping in India as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324803/india-reasons-to-discontinue-online-purchasing/