According to a survey among TikTok users in the Asia-Pacific region in 2022, 81 percent of the respondents found storytelling and educational content to be more engaging. In addition, 65 percent of the respondents in the Asia-Pacific region also found trusted advice and recommendations to be important attributes in making content engaging as of 2022.
Important attributes that make content engaging in the Asia-Pacific region in 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Most effective social media for content distribution in Denmark 2021
- Premium Statistic Sharing news about the coronavirus outbreak in the UK in September 2020, by method
- Premium Statistic Leading WeChat information channels for parenting products in China 2019
- Premium Statistic Leading reasons to follow parenting related WeChat public accounts 2019
- Basic Statistic BuzzFeed: monthly content views 2015-2016
- Premium Statistic Future use of social media among marketers worldwide 2023, by platform
- Premium Statistic Impact of influencer endorsements on buying in China 2023, by product type
- Premium Statistic Impact of influencer endorsements on buying in Taiwan 2023, by item type
- Premium Statistic Puerto Rico: number of Instagram users 2019-2024
- Premium Statistic Social network usage by brand in the Netherlands 2024
About the region
10
- Premium Statistic E-commerce basket size SEA 2019 by sale event
- Premium Statistic Share of items purchased online in Southeast Asia 2018 by category
- Premium Statistic Browsing of products in-store Southeast Asia 2018 by category
- Premium Statistic Reasons for returning to online shopping in Southeast Asia 2018
- Premium Statistic Arab youth's online shopping behavior MENA 2018
- Premium Statistic Share of consumers who were willing to purchase used clothes China 2013 by age group
- Premium Statistic Share of consumers who were willing to sell used clothes in China 2013 by age group
- Premium Statistic Number of Chinese mobile re-commerce app downloads on Android 2016
- Premium Statistic Transaction volume of items on Chinese re-commerce platform Xianyu 2017 by category
- Premium Statistic Drivers of online fashion buyers' purchases in India - by gender 2016
Other regions
10
- Premium Statistic Share who think COVID-19 permanently changed their lives MENA 2020, by country
- Premium Statistic Most sought-after skillsets in content marketing in Canada 2020
- Premium Statistic Main web ranking factors becoming less relevant in Italy 2019
- Premium Statistic Preferred channels to find and consume content by B2B marketers worldwide 2018
- Premium Statistic Online shopping changes post COVID-19 UAE 2020, by sector
- Premium Statistic Preference for grocery buying channels in Indonesia 2020
- Premium Statistic Podcast listening preferences in Australia 2019 by device used
- Premium Statistic Attitudes of Poles towards liberalization of trading on Sundays 2020
- Basic Statistic Influence of the French origin of products and services on French consumers 2020
- Premium Statistic Product categories consumers will continue buying online post-COVID-19 Norway
Related statistics
10
- Premium Statistic Personal information that social media users keep private APAC 2020
- Premium Statistic Most common online activities among millennials Myanmar 2017
- Premium Statistic Radio use among millennials Myanmar 2017, by frequency
- Premium Statistic Share of consumer spending on food and drink in ASEAN 2015, by country
- Premium Statistic Share of consumer spending on transport in ASEAN 2015, by country
- Premium Statistic Share of consumer spending on housing and utilities in ASEAN 2015, by country
- Premium Statistic Share of consumer spending on restaurants and hotels in ASEAN 2015, by country
- Premium Statistic Asia: in-store smartphone shopping activities 2014
- Premium Statistic Types of social sharing content in APAC 2014 by country or region
- Premium Statistic Negative branded content reactions APAC 2014 by country or region
Further related statistics
6
- Change in B2C content marketing budgets North America 2020
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Mental health and substance abuse services industry revenues in the U.S. 2008-2018
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
Further Content: You might find this interesting as well
Statistics
- Change in B2C content marketing budgets North America 2020
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Mental health and substance abuse services industry revenues in the U.S. 2008-2018
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
TikTok, & BCG. (August 18, 2022). Important attributes that make content engaging in the Asia-Pacific region in 2022 [Graph]. In Statista. Retrieved May 25, 2024, from https://www.statista.com/statistics/1346865/apac-important-attributes-that-make-content-engaging/
TikTok, und BCG. "Important attributes that make content engaging in the Asia-Pacific region in 2022." Chart. August 18, 2022. Statista. Accessed May 25, 2024. https://www.statista.com/statistics/1346865/apac-important-attributes-that-make-content-engaging/
TikTok, BCG. (2022). Important attributes that make content engaging in the Asia-Pacific region in 2022. Statista. Statista Inc.. Accessed: May 25, 2024. https://www.statista.com/statistics/1346865/apac-important-attributes-that-make-content-engaging/
TikTok, and BCG. "Important Attributes That Make Content Engaging in The Asia-pacific Region in 2022." Statista, Statista Inc., 18 Aug 2022, https://www.statista.com/statistics/1346865/apac-important-attributes-that-make-content-engaging/
TikTok & BCG, Important attributes that make content engaging in the Asia-Pacific region in 2022 Statista, https://www.statista.com/statistics/1346865/apac-important-attributes-that-make-content-engaging/ (last visited May 25, 2024)
Important attributes that make content engaging in the Asia-Pacific region in 2022 [Graph], TikTok, & BCG, August 18, 2022. [Online]. Available: https://www.statista.com/statistics/1346865/apac-important-attributes-that-make-content-engaging/