Most popular brands running ads at Super Bowl LVII in the U.S. 2023
According to a survey conducted among adults in the United States between January and February 2023, M&Ms was the most popular brand running an ad at Super Bowl LVII, with a net favorability rating of 78. Doritos followed with a net favorability rating of 75, while Pringles completed the top three with a rating of 70. Snack brands dominated the ranking, nabbing four top five spots, while seven of the top 10 brands functioned within the broader food and beverage category.