Media Impact Value of a beauty brand worldwide H2 2022, by region
In the second half of 2022, an average beauty brand from China had a Media Impact Value (MIV®) of 5.1 thousand U.S. dollars. This is an estimated value of all posts, interactions, or articles across all traditional and digital media, including celebrities, influencers, and partners. Brands from the Americas region ranked second, with an average MIV of 4.5 thousand dollars.