Amazon sponsored ads ACOS in Italy 2022, by type
Among the three types of sponsored ads presented in the data set, the median advertising cost of sale (ACOS) of sponsored brands ads on Amazon in Italy was the lowest, with 21.4 percent. Advertising cost of sale (ACOS) is the total cost of ad campaigns divided by the total revenue attributed to these campaigns. It is expressed as a percentage and is the metric most commonly used to indicate the efficiency of advertising campaigns.