Australia: changes to online shopping behavior due to inflation 2022

A survey conducted in the fourth quarter of 2022 among Australian consumers revealed that many shoppers are turning to online shopping channels in the wake of inflating prices, with around 80 percent of respondents spending more time browsing online in search of items they love for the best value for money before making a purchase. Just under three-quarters of those surveyed reported finding products at better prices online than in-store.

Changes to online shopping behavior as a result of inflating prices in Australia in 2022

Characteristic	Share of respondents
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Release date

January 2023

More information

Region

Australia

Survey time period

November 20, 2022 to December 13, 2022

Number of respondents

1,156 respondents

Special properties

respondents are Australian consumers

Supplementary notes

Note from the source: the data shows how economic uncertainty, cost of living pressures, and inflating costs are creating smarter shoppers - shoppers who are searching for ways to buy the items they love for the best value for money, with many shoppers turning to online channels for better prices.

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