Willingness to change primary bank in France 2019-2024, by quarter
Willingness to change primary banks stayed the same between 2019 and 2024 among bank account holders in France, albeit with fluctuations. According to Statista's Consumer Insights, the share of bank account holders who were willing to change their primary bank on the next possible occasion was 28 percent in the first quarter of 2024, two percentage points lower than a year earlier. In comparison, willingness to change banks also increased in Germany, but customer loyalty remained higher than in France.