Distribution of "Barbenheimer" moviegoers worldwide 2023, by generation
Despite releasing on the same day, summer blockbusters "Barbie" and "Oppenheimer" have attracted different audiences. Gen Z moviegoers represented 46.6 percent of "Barbie" audience, but less than a quarter of Christopher Nolan's latest movie viewers belonged to that generation. The dual release of "Barbie" and "Oppenheimer" on July 21, 2023, also called "Barbenheimer", garnered a total of 235 million U.S. dollars