Marketers reallocating digital marketing budget into direct mail in the U.S 2023

Published by
J. G. Navarro,
Jan 17, 2024
During a September 2023 survey among in-house marketing decision-makers in the United States, around three-quarters (or 75 percent) reported responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail.

Percentage of marketers responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail in the United States as of September 2023

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Release date

January 2024

Region

United States

Survey time period

September 2023

Number of respondents

> 500

Special properties

among in-house marketing decision-makers

Supplementary notes

* Statista calculated the figure based on the source's data.

The source does not specify the survey type.

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