In a 2022 consumer survey, roughly half of Colombian respondents indicated that they had previously bought a product based on the recommendation of an influencer. The other 49 percent had never bought something on an influencer's recommendation.
Share of consumers that have bought something based on the recommendation of an influencer in Colombia in 2022
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MARCO Agency. (August 1, 2023). Share of consumers that have bought something based on the recommendation of an influencer in Colombia in 2022 [Graph]. In Statista. Retrieved June 02, 2024, from https://www.statista.com/statistics/1402968/share-consumers-purchase-influencer-recommendation-colombia/
MARCO Agency. "Share of consumers that have bought something based on the recommendation of an influencer in Colombia in 2022." Chart. August 1, 2023. Statista. Accessed June 02, 2024. https://www.statista.com/statistics/1402968/share-consumers-purchase-influencer-recommendation-colombia/
MARCO Agency. (2023). Share of consumers that have bought something based on the recommendation of an influencer in Colombia in 2022. Statista. Statista Inc.. Accessed: June 02, 2024. https://www.statista.com/statistics/1402968/share-consumers-purchase-influencer-recommendation-colombia/
MARCO Agency. "Share of Consumers That Have Bought Something Based on The Recommendation of An Influencer in Colombia in 2022." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/1402968/share-consumers-purchase-influencer-recommendation-colombia/
MARCO Agency, Share of consumers that have bought something based on the recommendation of an influencer in Colombia in 2022 Statista, https://www.statista.com/statistics/1402968/share-consumers-purchase-influencer-recommendation-colombia/ (last visited June 02, 2024)
Share of consumers that have bought something based on the recommendation of an influencer in Colombia in 2022 [Graph], MARCO Agency, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/1402968/share-consumers-purchase-influencer-recommendation-colombia/