Reasons for viewing social media ads Taiwan 2023, by gender
Rakuten Insight in Taiwan, about 43 percent of female respondents said they were only interested in viewing social media ads that are customized to their interests or likes. In comparison, only 38 percent of male respondents shared the same sentiment.
Personalized content has become increasingly important for the success of social media advertising, especially among female consumers. According to a 2023 survey conducted by