Card and alternative payment share in e-commerce in 15 countries in Latin America
Wallets and other alternative payment methods were used the most in e-commerce in Colombia and Brazil, while payment cards were most often used in Ecuador. This is according to a distribution of e-commerce spending in 15 different countries in Latin America, separated by cards as opposed to other non-card digital payment methods. The 50 percent market share for alternative payments in Brazil is due to the sizable growth of Pix. Latin Americans across multiple countries use (credit) cards more often for online shopping than for offline purchases in brick-and-mortar stores.
