Share of marketers using DAI within DOOH ad campaigns, Canada 2022
During a study among marketers in Canada published in April 2022, around 50 percent of respondents said they sometimes (depending on the campaign) used dynamic ad insertion (DAI) within digital out-of-home (DOOH) advertising campaigns for their clients. Overall, above 40 percent reported using DAI - within which 14 percent indicated only small changes to the creative aspect of the campaign - i.e. same ad but closest location insertion.