Top promising aspects of location-based advertising (LBA), Canada 2022
During a study published in April 2022 in Canada, the promise of data insights stood at as the most promising aspect or location-based advertising (LBA), with 25 percent of the professionals eager to explore foot traffic and audience mapping. General digital out-of-home (DOOH) space followed with 20 percent, while connected TV rounded up the top three with 14 percent of respondents' shares.
