Kazakhstan: online music revenue growth by sector 2027

In 2023, the fastest-growing segment in the digital music industry in Kazakhstan was estimated to be podcast advertising, whose spending was predicted to increase by over 22 percent. Furthermore, music streaming spending was forecast to grow by more than eight percent from 2022 to 2023. The total revenue generated by the online music industry in the country was expected to exceed 12 million U.S. dollars in 2023.

Find further information concerning the digital music market in Kazakhstan.

Growth of the digital music market in Kazakhstan from 2018 to 2027, by segment

Characteristic	Music streaming	Music streaming advertising	Music downloads	Podcast advertising
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Release date

August 2023

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Region

Kazakhstan

Supplementary notes

Definition:

Digital music refers to music that is stored, transmitted, and accessed in a digital format, typically through electronic devices such as computers, smartphones, tablets, and digital audio players. Digital music can be created, distributed, and consumed entirely in digital form, without the need for physical media such as CDs, vinyl records, or cassette tapes. Digital music can be in various file formats, such as MP3, AAC, FLAC, or WAV, and can be downloaded, streamed, or purchased online from digital music platforms, online stores, or streaming services.

Structure:

The market consists out of music streaming, which is the streaming of music through apps on a subscription basis, music downloads, which is the download of music on a device, music streaming advertising and podcast advertising, which are the advertising spendings in each of the markets.

Additional Information:

Revenues are generated through purchases and subscriptions.

Figures shown are using current exchange rates and reflects market impacts of the Russia-Ukraine war.

Data provided by Statista Market Insights are estimates.

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